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How to parent smarter not harder.

Anita Cleare

Anita Cleare (MA AdvDip) is a parenting expert, writer and coach and co-founder of the Positive Parenting Project. Her new book How to Get Your Teenager Out of Their Bedroom comes out on 10th September 2024.

Anita’s first book, The Work/Parent Switch (known as The Working Parent’s Survival Guide in USA) is a positive parenting guide for working parents (international editions available in German, Polish, Chinese and Romanian).

In 2012 Anita founded The Positive Parenting Project, a social enterprise which aims to bring the benefits of proven evidence-based parenting strategies to as many parents (and children) as possible.

Anita started her career in international development, spending four and a half years in Mongolia where she went through both of her pregnancies. (Her eldest son learnt to say ‘mummy’ in Mongolian before he said it in English!). Anita also spent time in Hungary and Kazakhstan.

After becoming a single parent, Anita changed careers. She worked as a strategic manager in a local authority children’s services for nine years, setting up and managing early intervention, targeted and specialist family support services including Sure Start Children’s Centres, parent support lines, teenage pregnancy prevention projects and intensive family support.

Anita has studied developmental psychology (child development) to postgraduate level and is an accredited Triple P® parenting coach. A leading UK parenting expert, she speaks at events across the country and delivers parenting seminars, webinars and one-to-one support. She is regularly featured as a parenting expert on TV and radio.


Contact Anita
photo of parenting expert Anita Cleare wearing a yellow jacket, sitting in a brown leather chair smiling

Fascinated by children and how they develop, Anita has a talent for helping parents view their children and their own parenting strategies from different angles. She is adamant that there is no such thing as a perfect parent and says her ambition with her own children is simply not to make the same mistakes too often.

Anita has two children (now young adults) and two grown up step-children. Follow her on Twitter where she tweets as @thinking_parent or on Instagram (@anitacleare_parenting).

PR and Media.

Here’s some useful information if you’d like to work with parenting expert Anita Cleare:

I am available to speak at events and conferences (previous clients have included Dive In Festival, Roche, Postcards from Midlife Live, Worklife Central, ABC to Read and BNY Mellon).

I have had broadcast media training and am interviewed regularly on radio/TV (including Good Morning Britain, BBC Breakfast, LBC Radio and BBC Radio 5Live).

I have been featured in many online and print publications including Mother&Baby CNBC, BBC News, The Guardian, The Sunday Times, The Sun, The TelegraphThe Daily MirrorThe Daily Mail, Marie Claire, Good To Know, The i Newspaper, The Financial Times, Huff Post and Daddilife. My blog was listed in The Sunday Times Magazine as a must-read for parents of teenagers.

Anita Cleare parenting expert
Anita Cleare parenting expert

I provide expert consultancy services to production companies developing TV programmes on parenting themes (eg C4 It Pays To Behave). I also contribute to product development, ideation and consumer research processes to ensure that new products and services meet the needs of children and families.

I provide specialist advice and act as an expert spokesperson for brand campaigns (previous brand co-operations have included Fisher-Price, Petits Filous, Lego, Disney PartySMARTY Mobile, PGL and Nivea). I am skilled at tailoring evidence-based parenting messages to different niches and audiences.

You’ll also find me on a variety of podcasts, like Mums the Word!, Just One Thing For Parents, Made by Mammas (paid collaboration with Nivea), Mind Health Matters (paid collaboration with AXA), and Badass Women’s Hour.

Parenting Expert Anita Cleare: Advice for Working Parents


Contact Anita

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seamless from start to finish

It has been a pleasure working with you and the whole process has been seamless from start to finish. As you know, we were working to quite a tight timeline and this required last minute changes to the media materials, it was therefore great to work with someone who understood these pressures and was happy to turn things around quickly.

Threepipe PR/Marketing Agency

You were fantastic

Just wanted to drop you a line to say thank you so much for a your hard work on this project. You were fantastic, a very wise and reassuring presence.

Executive Producer, Primal Media

inspirational and truly reflective

Many thanks for your excellent presentation last week. It provided an inspirational and truly reflective start to the day. It set the right tone and the feedback has been excellent; many staff saying it was one of the best inset presentations they have had.

Mental Health in Schools Conference

expert speaker

Anita is a very engaging and experienced speaker, blending parenting theory with practical advice and responding thoughtfully to the many questions raised by the participants. I highly recommend her as an expert speaker on parenting topics.

Helen Beedham, Cityparents

really impressed

Thanks so much for all your work on this campaign, we’ve universally been really impressed by your professionalism and how great the interviews sounded.

Wonderland PR Agency